Digital Marketing Terms Every Small Business Owner Should Know

The Marketing Jargon Survival Guide for Busy Business Owners

Make sense of marketing terms in minutes with this simple guide. This gives you the quick, no-nonsense definitions you need to stay ahead.

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Carin Oliver - Fractional CMO
Franchising.com
Forbes
ABC News
The Daily Meal

Let’s be real—digital marketing terms can feel like alphabet soup on a bad day.

Every time you think you’ve got it figured out, there’s another acronym, buzzword, or new tool that hits you out of nowhere. So, what’s a small business owner to do? Google everything in the middle of meetings and hope no one notices?

Yeah, I’ve been there. And trust me, that’s not the move.

That’s why I’ve put together this cheat sheet: “Digital Marketing Terms Every Small Business Owner Should Know”. Because while keeping up with the latest Kardashian drama is tough, keeping up with marketing lingo shouldn’t be.

— Carin

Carin Oliver

What’s Inside This Free Download?

  • No-nonsense definitions of all the key terms you’ll hear in meetings (or pretend to understand when your marketing person talks too fast).
  • Everything but the kitchen sink—from ad networks to KPIs and all the marketing buzzwords you never knew you needed.
  • A-ha moments—those times when you finally get what your team’s been saying all along.
  • Practical Insights: Learn how these terms impact your marketing strategy and what they mean for your business.
  • Bonus Fun: Join our giveaway challenge and see how creative you can get with digital marketing acronyms!
  • And more…

Why You Need This Guide:

Ready to Up Your Marketing Game?