This is the one tool that is an absolute must-have. Events, especially grand openings of small brick-and-mortar locations, need to wow prospects and help owners build marketing confidence.
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Having an event that doesn’t go well is pretty soul-crushing.
But it’s totally avoidable with a run-of-show document that guides your event, allows you to be confident in your planning, and demonstrates gaps and opportunities.
Over my years helping brands successfully navigate From Lease To Launch new spaces, I’ve refined the power of a well-organized Run of Show (ROS). Trust me, it’s a game-changer. Last week, I helped a fitness franchise general manager implement this exact ROS for their grand opening events (yes, they did like 5!)
A Run of Show is an event roadmap—a comprehensive, minute-by-minute plan detailing who does what and when to ensure your grand opening is a rockin’ success.
The ROS is more than ribbon cuttings or fitness class demos; it’s about creating an impactful and engaging guest experience while maximizing your marketing and revenue opportunities.
My guide covers everything from essential pre-event activities like deep cleaning your venue and scheduling AV tests to post-event strategies for lead follow-up. You’ll find pro tips like always having a backup plan for weather contingencies and making your email capture stations as user-friendly as possible.
Curious to See How It Works?
If you’re ready to take your grand opening from good to frickin’ unforgettable, this guide will become your new best friend. Don’t leave your event to chance—download the full PDF and get access to the exact strategies I’ve used to open successful locations worldwide. Click here to get your guide today!
