I apologize because I think I’ve mentioned this before, but it bears repeating: Build your email list early and often. And don’t stop at the list. You have an opportunity to make deep connections with those email subscribers.
Trusted By:
If you are a new small business, the size of your email list and the quality of your email content predict your future revenue.
Email automations are pre-written and pre-scheduled, targeted emails automatically sent based on specific triggers or actions, helping to nurture leads, engage customers, and streamline communication. Incorporating email automations into your marketing is like growing an extra pair of arms. And what small business owner doesn’t need that? 🙂
When to Start Your Pre-Opening Emails
As soon as you know you are going to open your business, start capturing emails—even if your opening is a year away. The earlier you build your email list, the more time you have to nurture those prospects and build excitement.
Start Building Trust Now
The overarching goal of any pre-opening email automation is simple: build trust and excitement. People buy from businesses they trust, and by engaging prospects early through email marketing, you’re laying the foundation for a loyal customer base before you even open your doors.
Understanding what your audience needs to feel confident about buying from you is critical, mainly if you are new to the area. Building trust can take time. In my marketing course, From Lease To Launch, one of the first things I teach is email marketing for small businesses. But don’t wait until that comes out on November 20th; start on your email program now.
Ready to Take the Next Step?
Want to make sure your email automations are in place? I invite you to check out my free resource, Five Proven Pre-Opening Email Automations to Generate Pre-Launch Leads.
This guide is designed to help small business owners, and managers reduce the stress of pre-opening marketing and ensure the success of your launch.
You’ve already taken the most significant step by deciding to open your own business. Now, let email marketing work for you behind the scenes so you can focus on what you do best: bringing your vision to life.
