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Carin Oliver

Digital Marketing Terms Every Small Business Owner Should Know

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A new study by Yell has revealed that marketing and PR use more confusing buzzwords than just about every other business. Imagine a tech conference combined with a legal hearing…in Latin. And they are forever evolving.

Digital Marketing Terms for Small Business Terms

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So, we decided to write down every marketing word we know and include it in this free guide.

Why? Well, we’re not sure, but we did it anyway. 

If you’ve ever found yourself during a marketing meeting, with eyes glazed over and nodding along to inconceivable sentences such as, “When the CTR and the CPC stabilize, we can optimize the click funnels and PPC bid strategies to hit our KPIs. Well, this post is for you. You no longer have to Google frantically under the table. 

Marketing does feel like learning an entirely new language, except instead of speaking French while eating a baguette in the 7th Arrondissement, you’re just trying to figure out why no one is clicking on your website.

That’s where our FREE guide swoops in like a single Brazilian helicopter pilot on a rescue mission to save your day (and possibly your sanity).

 

What Exactly Is This Magical Marketing Guide?

Imagine a single document that contains just about every marketing term you need to know, from A/B testing (no, not a blood type) to zero-based budgeting (trust us, it’s not as scary as it sounds, except full disclosure that term didn’t make the edit). It’s like having the Rosetta Stone of marketing terms without all the ancient hieroglyphs. 

Why You Need It (Like, Yesterday)

Marketing is hard enough without someone throwing around phrases like “growth hacking” or “conversion optimization” while you smile and hope nobody asks you what they mean.

Spoiler alert: these aren’t spells from Game of Thrones, but they do work wonders when you know how to use them. 

With this cheat sheet, you’ll be the one tossing around terms like “customer acquisition cost” at the next meeting, and people will think you’ve been doing this for years.

 

What’s Inside?

  • SEO: It’s not just for the cool kids. Learn how to get your website found by humans, not just bots.
  • PPC: Not an obscure type of insurance.
  • CTR, ROI, LTV: You’ll be able to throw these acronyms into conversations like you’ve been studying marketing since birth.
  • Social Media Lingo: Because your TikToks deserve better than just #blessed.

 

Here’s How to Get It:

Click HERE: Digital Marketing Terms Every Small Business Owner Should Know

In a world full of jargon, confusion, and acronyms that sound like robot names, be the one who gets it. Download this Ultimate Marketing Terms Guide every small business owner should know and start marketing like a pro… or at least, like someone who knows what “conversion rate” means.

About Intercept & Influence

Intercept & Influence provides training courses in a wide variety of digital marketing, done-for-you advertising, and one-on-one marketing, advertising and web consulting. 

We have intentionally structured Intercept & Influence for the dynamically changing digital marketing landscape. While we’ve established long-term relationships with many clients, we do not require long-term contracts. 

We have helped drive millions of dollars in e-commerce revenue, and countless digital reservations and generated a significant number of b2b leads for our clients.