A Franchisee Marketing Support System To Build Your Dream Business
Create FREEDOM, build a LEGACY, and make a real IMPACT -
without starting from scratch.
From Launch To Loyalty delivers expert coaching, easy-to-follow templates, and real-time guidance — so you can stop guessing and start using a proven franchisee marketing support system.
The year-round coaching and franchisee marketing support system provides the strategy, framework, tools, and accountability you need to earn reliable revenue and an engaged customer base.
The program includes:
1. A mighty toolkit with done-for-you campaigns and templates for real-world local marketing
2. Step-by-step guidance
3. Self-paced video instruction
4. Community to learn from
5. Live group virtual weekly coaching
6. Monthly in-depth workshops
7. Support from a fractional CMO who's helped franchisees achieve their dreams.
Fill In The Missing Pieces. What if...
- You could generate a reliable lead generation program without hiring an unreliable consultant
- You didn't have to waste time starting from scratch
- You spent more time living the dream, not just chasing it
- You spent less time on marketing
- You could discover best practices & industry benchmarks
- You have access to live weekly office hours
- You were using a proven system
- You had access to a Chief Marketing Officer (without the high price tag)
- You reduced your overwhelm
- You get inspired by a like-minded community
Brands I’ve Helped
Hey, I'm Carin!
I'm Your marketing wingwoman For What Comes After
"Now Open."
From Launch To Loyalty combines everything I’ve learned throughout my career: The shortcuts, the sales funnels, the loyalty-building strategies…all built for real-world local franchise operators.
I’ve helped brands like CPK, Upgrade Labs, Hilton Hotels, Rubio’s Fresh Mexican Grill, Upgrade Labs, Club Pilates, and others turn their locations into sustained revenue-generating machines.
You won’t need to figure this out alone. And you won’t waste money on generic advice that doesn’t fit franchising.
With the From Launch to Loyalty program, you’ll be able to:
- Develop deep connections with your community
- Create buzz with memorable promotions that don't violate your agreement
- Get influencers and customers talking about your business
- Build your email list
- Have A Reliable Lead Generation System
- Take Control of Your Local SEO
From Launch To Loyalty is Built For Franchisees Who...
Have already launched but feel like you're winging it with local marketing
“We exceeded our sales goals in less than 48 hours with their triple layer launch strategy.”
Phillip H.
Director, Multi-location luxury retail
Are frustrated that corporate support doesn't include the kind of help you feel you really need
“Carin applied her extensive knowledge to launch Tiger Beer, part of Anheuser Busch, with herculean grace, creativity, and insight. I learned a lot from her.”
Doug A.
Former marketing Tiger Beer
Want structure, support, and strategy - but not the cost of a big agency or consultant
"Doesn't stop". Combine that with the fact that she's also just fun to work with, makes for a dream partnership.”
Carlo B.
Vice President of Sales & Marketing
Would benefit from expert input and a like-minded community without having to figure it all out by yourself
"We utilized the Lease To Launch framework to help our franchisees raise awareness, earn leads, and reduce the overwhelm that can inhibit new business owners as they open their location."
Daniela Polk
Vice President of Content & Communications for The NOW Massage
Are ready to stop reacting - and start building long-term momentum
"They have helped us grow our franchise and they love to share their knowledge."
Gara Post
Co-Founder, The NOW Massage
From Launch To Loyalty
Has helped franchise owners just like you simplify the marketing process and earn success faster.
Go From Overwhelmed
To Marketing Rock Star
Be the envy of your franchise network. Each week provides more clarity and community to build your dream business.
Weekly Live Group Coaching + Monthly Strategy Workshops
Bring your questions, get live feedback, and learn what working right now for other franchisees.
Ready-To-use Templates
Email marketing sequences, PR releases, social media templates, Meta ad templates and more.
Customer Retention Frameworks
Processes and strategies to keep customers coming back and increasing spend.
Synchronous & Asynchronous Learning
Join the live events, watch the videos, go at your own pace and incorporate what makes sense for your location.
Private Member Community
Ask questions, get encouragement, and swap ideas with other franchisees across industries.
Quarterly Strategy Sessions
Never run dry on ideas. Each quarter brings fresh new plug-and-play materials for your marketing library and a plan to implement.
When you join the From Launch To Loyalty franchisee marketing support system, you get a proven step-by-step guide, weekly live group coaching calls, and monthly webinars that will give you the tools you need to build a reliable revenue process to take you from working in your biz to working on it.
You’ll also get templates (that have been used by hundreds of small businesses) for nearly every asset you need across the core marketing practices.
Including:
- Email Automations
- Local SEO Worksheets
- Press Release Templates
- Marketing Assets Checklist
- Event Checklist
- Media List Worksheet
- Influencer Activations
- Facebook & Instagram Ads Templates
- Social Media Calendar
- VIP List Building
- Paid Media Strategy
- Online Reputation Management
- AI Prompts
- Quarterly Planning Documents
- Social Media Templates
What our clients say
“I deeply appreciate the impact she made on both our team and the franchisee network.”
Mary H.
Marketing Director, Upgrade Labs
"I have worked with Carin & team for years on multiple projects and brands. I highly recommend."
Sarah P.
General Manager
“Carin is equally committed to being an ethical and honest business person with a servant leader’s heart and a passion for making sure no one is left behind.”
Drew M.
CEO, AMI
What problems does this program solve?
From Launch To Loyalty eliminates the guesswork and anxiety around marketing your business. Here’s how:
- Streamlines the Marketing Process
Ready-made marketing materials, plans, and systems save you hours of time, freeing you up to focus on running your business. Never start from scratch!
- Ensures Consistency
Keep your brand unified and in compliance across channels and team members —vital for customer trust, network alignment, and company growth.
- Reduces Time to Market
Weekly live calls help to eliminate roadblocks, and pre-built plans and templates are ready to customize.
- Bridges The Gap Between Corporate Support & Your Needs
My system seamlessly aligns corporate resources with your specific business goals, ensuring you receive tailored support directly impacting your success.
- Simplifies Local Lead Generation
Proven systems, strategies, and templates to attract sales leads and grow your email database consistently.
- Empowers Your Team
With guided templates and timelines, your team can handle the marketing legwork, allowing you to focus on strategy and operations to have more freedom to do the things that are important to you.
- Provides Marketing Clarity
Clear guidelines, how-tos and live support take the guesswork out of marketing your business.
- Minimizes Risk
A structured, proven plan reduces the risk of making costly marketing mistakes.
The top three reasons
franchisees join
From Launch To Loyalty
Lead Generation & Customer Loyalty
Turning leads into customers and customers into raving fans with a proven system builds the revenue you need to live the life you've dreamed about. From Launch To Loyalty is wholly focused on making your business financially successful.
Marketing Clarity & Confidence
Clarity and confidence allow for faster decision-making, a competitive advantage, and better resource allocation. With live weekly feedback, tips, benchmarks and how-tos your location will soar.
Transformational
For a local business, the stakes are high, the budgets are low, and the timelines are wicked fast. From Launch To Loyalty takes all of that into account so you can grow from zero to hero.
Special Limited-Time Offer
The first 10 people who purchase From Lease To Launch will receive an incredible deal. Not only do you save hundreds of dollars, but you also receive two bonuses! When the first 10 are sold, it’s gone and the price will increase! Check it out
- 50% OFF - Save Half?!?! Yes!
- BONUS #1: 5 Weeks of Live Group Coaching From Carin (I can’t wait to meet you!)
- BONUS #2: Connecting Through Stories: The Power of Personal Narratives in Small Business worksheet and video”
How does it work?
Transform your local business marketing from stressful, inconsistent, and chaotic to streamlined and successful with proven marketing systems that guide you with easy-to-follow, step-by-step roadmaps and live marketing expertise.
With live virtual weekly calls, monthly workshops, video and written instruction, fill-in-the-blank templates, and expert strategies, you’ll gain confidence, clarity, and the tools needed to attract and retain customers to achieve lasting success.
Sign Up
Instant Access
Access the marketing toolkit and resource library instantly. Work through the materials at your own pace.
Join Anytime
Each practice area has actionable steps and resources.
Implementation
90 Day Sprints
The first order of business is to develop your 90-day marketing plan and set goals. The step-by-step guides, video instruction and worksheets will get you on track quickly. No matter where you are in your journey, this is crucial to achieving your dreams.
Lifetime Access
You have lifetime access to the toolkit materials, training, resources library, and recordings.
Clarity, Confidence & Community
Weekly Calls
Join the live virtual group weekly calls for more clarity, confidence, and troubleshooting. 1 year access.
Monthly Workshops
Participate in the live virtual group monthly workshops. 1 year access.
Private Community Group
Engage with fellow franchisees. 1 year access.
Check out what’s inside each module
Each module is part of the cohesive franchisee marketing support system designed to simplify your decisions and get results. They include:
- Module 1: The Marketing System & Ideal Customer
This includes weekly marketing activities. You will know what to do each week and plan for upcoming local promotions and sales blitzes.
- Module 2: Social Media & PR
How to get your local media to cover your business. Aligning your sales goals and local promotions to your social media efforts.
- Module 3: Paid Media
Setting your budget, the Intercept & Influence framework for successful sales leads and email acquisition.
- Module 4: Email Marketing
One of my favorite tools to sustainably grow your business. Using AI to save time, ESP selection, automations you need, copywriting, subject lines, and more.
- Module 5: Influencers, VIPs, & Partnerships
How to negotiate, thought starters, compliance with corporate, and more.
- Module 6: Online Reputation Management
Making the most of consumer reviews.
- Module 7: Local SEO
I've built a custom GPT to walk you through the process and added enhanced worksheets and guides so you can do your local SEO without the need for expensive vendors.
If you were to hire these pieces out,
it would cost well over $20,000
For a copywriter, a public relations pro, an email designer, a social media guru, a business coach and an ad buyer. Just researching, getting dodgy recommendations, interviewing and waiting for them to deliver is another week’s worth of work.
And you get it all, right now. It’s all included.
Why choose the From Launch To Loyalty franchisee marketing support system?
The From Launch To Loyalty group coaching program, system, and toolkit are designed to give you clarity, confidence, and a step-by-step plan and expert support to run your business successfully and live the life you want.
Streamlines Your Marketing Process
No more guesswork—just clear, actionable steps.
Increases Sales Velocity
Drive revenue faster by building excitement before you open.
Simplifies Lead Generation
Proven strategies to attract and retain local customers.
The Support You Need
Comprehensive support that will allow you to spend less time on marketing. No need to reinvent the wheel.
Fills The Gap
From Launch To Loyalty fills in the gaps between corporate and real local marketing.
What’s the investment?
Introductory Founding Memberships Offered Now!
Founding Membership Pricing Ends May 6th.
Pay In Full - Save The Most
$2364 $1777
One payment - saves $587
Includes:
- A step-by-step opening marketing plan that covers all your bases
- One Year of Live Weekly Group Coaching
- One Year of Monthly Workshops
- Lifetime Access To The Toolkit
- One Year of Facebook Group Access
Monthly Payments - Easier To Budget
$197
12 equal payments
Includes:
- A step-by-step opening marketing plan that covers all your bases
- One Year of Live Weekly Group Coaching
- One Year of Monthly Workshops
- Lifetime Access To The Toolkit
- One Year of Facebook Group Access
Why wait?
Start your business off on the right foot. The longer you don’t take action, the farther away your dreams feel. Eric Thomas, a motivational speaker known for his powerful and inspiring talks says, “Every day you say ‘No’ to your dreams, you might be pushing back your dreams a whole six months, a whole year!
I can’t wait to help you achieve the dream of less marketing work for more reliable and consistent revenue.
General questions
The From Launch To Loyalty Program & Toolkit is comprehensive marketing support that provides step-by-step video and written instructions, templates, worksheets, live virtual weekly coaching, monthly workshops, and timelines to help small business owners and franchisees successfully market their location.
This program is designed for franchisees, small business owners, and multi-unit operators who don’t want to reinvent the marketing wheel and need a proven marketing and lead generation framework.
I have another program for those about to open called From Lease To Launch. That includes a pre-opening launch strategy that would be better for you.
The marketing tactics in the From Lease to Launch Toolkit are fundamental strategies that can be employed at any stage of your business—whether you’re preparing to open or have already launched.
The program provides proven strategies to build excitement and attract customers. You’ll get access to fill-in-the-blank templates for email marketing, social media posts, and Facebook ads designed to capture leads. It also includes step-by-step guidance on partnering with influencers, engaging with local businesses, and securing media coverage to boost visibility and build an email list that will help drive traffic and sales.
The toolkit covers a variety of marketing activities, including SEO, public relations, social media, paid ads, influencer partnerships, email marketing, reputation management, and strategic partnerships to help you attract customers and generate sales.
Yes, all templates in the toolkit, such as press releases, email marketing copy, social media posts, and checklists, are fully customizable, allowing you to tailor them to your specific brand’s guidelines.
The toolkit is designed to save you time by providing detailed plans and ready-to-use templates. It eliminates guesswork and allows you to focus on running your business while still executing a robust marketing plan.
The time you put in depends on your goals and objectives. We estimate that spending approximately 2 – 4 hours per week will be sufficient. However, there are many variables that we can’t account for because we haven’t met you yet!
Absolutely not. It is written so an owner can do the work themselves or turn it over to an employee with zero marketing experience.
There are step-by-step guides with written and video explanations.
The toolkit is based on proven marketing strategies successfully implemented by brands such as The NOW Massage, Upgrade Labs, Hilton Hotels, Chevron Products Company, California Pizza Kitchen, and Smashburger.
Yes, whether you are a first-time business owner or opening your 100th location, the program streamlines marketing processes, CMO-level feedback, and templates that ensure consistency reduce time on marketing and improve sales velocity, regardless of your experience level. It’s like having a chief marketing officer bestie.
In addition to the step-by-step guides, templates, and timelines, you can also join the weekly live group coaching calls, and the monthly live group workshops for feedback and deeper dives into marketing strategies tailored to your specific business needs. There is also a private community.
100%. I want you to be successful. And not have to work so hard. So, yes, you can give access to your team.
